Torque Group | Sales Training
Properly Meeting and Greeting the Customer
Properly Meeting and Greeting the Customer seems basic and simple, yet it seems to be the most commonly overlooked step in any sales process. Everyone has gone to their local appliance or electronics store and been fretted by something like “something I can help you with?” or “finding everything ok?” and 90% of the time your answer is the same; “just looking”. The sales associate has failed to get you involved in your buying experience and then your focus is totally based on price, as opposed to helping you to find the product that best meets your needs. Torque Group teaches your staff customer-friendly introductions to the dealership, combined with easy to use conversation starters that give your sales people the edge at greeting customers and building rapport.
Identifying Buying Signs
Identifying Buying Signs is nothing more than a sales person listening to the customer and helping them to meet or exceed theit needs. Salespeople succeed more often when they stop selling and start helping them buy. Torque Group teaches salespeople how to listen and read the signs the customer is giving, and use these “Hot Buttons” to sell the customer. Hot Buttons are the things the customer cares most about the product they are looking at. We help your staff to find, understand, and effectively use these Hot Buttons to land your customer on the right unit and build value in the product they are looking at.
Selecting the Correct Vehicle
Inexperienced salespeople often have trouble getting their customers onto a vehicle they want to buy. Torque Group teaches your sales people to listen to the customer and ask the correct questions to put the customer on the vehicle that will best meet and exceed all their customer needs. A customer on the correct vehicle will be more profitable and always have a better CSI.
Build Value Through High Quality and Personalized Features and Benefits Presentations
High Quality Personalized Features and Benefits Presentations is a key to unlocking your true profit potential. Torque Group will train your salespeople how to listen for a customer’s reasons for buying, so the features and benefits presentation always has that personal and professional touch. Your customers will buy more frequently when your salesperson sells them a vehicle that satisfies their reasons to buy.
Obtaining a Customer Commitment to Purchase
Obtaining a Customer Commitment to Purchase is simplified during the process as long as the sales person continues to stick to the basics of the sales process and doesn’t skip any steps. Torque Group trained sales professionals learn strategies for identifying, then satisfying their customer’s buying motives. When your sales people can identify customers’ reasons for buying, select the vehicle to fit those needs, then deliver a personalized presentation that satisfies those reasons, they sell more vehicles for you and your customers.
Controlling the Sales Process
Controlling the Sales Process means keeping the sale on track and leading the customer through the process of purchasing a vehicle. Following a customer around the lot and answering their questions is not controlling the sales process, instead this is just following the customer around the lot answering question. We teach your sales staff to ask questions instead of just answering them and teach them how to maintain control throughout the entire course of the sale. Maintaining this control will ensure your staff success through the sales process.
 
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